Designing and selling an app through an app store has become an immensely lucrative business model. Online businesses and well-known brands can no longer ignore the implications of having a great app, and it is common for most companies to hire expert developers to design an app for both the iOS as well as Android platforms.
However, not all apps find success in their respective niches, and while there were fewer than 500 apps in the iTunes store in 2009, both the Play Store as well as iTunes store have reported more than 1 million apps currently circulating in their app stores. That is an incredible amount of apps that is sure to throw up an immense competition if you are planning on launching your own app for the iOS or Android platforms. So, how to launch your new iOS or Android app and be successful? Read on for some essential tips.
Research is key to designing and developing an app that will actually benefit the user. You shouldn’t launch an app just to make money, but you should concentrate on improving the user experience by understanding their requirements.
Target The Right App Name And Keywords
The success of the app depends on its name and the industry keywords that it can relate to. Your app should show up in relevant search results, or your app will wither away from the public domain and become dormant within no time.
Promote Your App Well Before Its Launch
You should not wait until the launch date to start your promotions. Initiate your marketing efforts well in advance, and create a hype about your app so that people will actually look forward to your launch.
Hire Beta Testers & Opt For Paid App Testing
Hire beta testers for paid testing during the development phase, so that you can iron out issues and get good feedback about your app’s performance and features. It will also give you a good idea about the response, thereby helping you to improve your app before the actual launch.
Interact With Prospective Audience
Hire a team of marketing experts who can interact with the media as well as the prospective audience so that you can build interest towards your app well before its launch.
Launch The App Extravagantly
If you want to enjoy success with your app, you should launch it extravagantly so that the maximum number of people get to install it on their devices and actually use them. Avoid introducing your app during main events to prevent your launch being overshadowed by major launches or other important announcements.
Entice Users With Rewards & Bonuses
It is always a good idea to reward users with bonuses, and send them marketing materials with push messages. But always remember to moderate your rewards and marketing strategies to ensure that you don’t alienate your user.
Increase Trust With Good Customer Support
Good customer support is always key to continued success in any form of business, and even after launch, a good product is only as good as the customer support. Interact positively with your users and always respond in a courteous and friendly manner.