How To Launch Your New iOS Or Android App

How To Launch Your New iOS Or Android App

 

Designing and selling an app through an app store has become an immensely lucrative business model. Online businesses and well-known brands can no longer ignore the implications of having a great app, and it is common for most companies to hire expert developers to design an app for both the iOS as well as Android platforms.

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However, not all apps find success in their respective niches, and while there were fewer than 500 apps in the iTunes store in 2009, both the Play Store as well as iTunes store have reported more than 1 million apps currently circulating in their app stores. That is an incredible amount of apps that is sure to throw up an immense competition if you are planning on launching your own app for the iOS or Android platforms. So, how to launch your new iOS or Android app and be successful? Read on for some essential tips.

Intensive Research

Research is key to designing and developing an app that will actually benefit the user. You shouldn’t launch an app just to make money, but you should concentrate on improving the user experience by understanding their requirements.

Target The Right App Name And Keywords

The success of the app depends on its name and the industry keywords that it can relate to. Your app should show up in relevant search results, or your app will wither away from the public domain and become dormant within no time.

Promote Your App Well Before Its Launch

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You should not wait until the launch date to start your promotions. Initiate your marketing efforts well in advance, and create a hype about your app so that people will actually look forward to your launch.

Hire Beta Testers & Opt For Paid App Testing

Hire beta testers for paid testing during the development phase, so that you can iron out issues and get good feedback about your app’s performance and features. It will also give you a good idea about the response, thereby helping you to improve your app before the actual launch.

Interact With Prospective Audience

Hire a team of marketing experts who can interact with the media as well as the prospective audience so that you can build interest towards your app well before its launch.

Launch The App Extravagantly

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If you want to enjoy success with your app, you should launch it extravagantly so that the maximum number of people get to install it on their devices and actually use them. Avoid introducing your app during main events to prevent your launch being overshadowed by major launches or other important announcements.

Entice Users With Rewards & Bonuses

It is always a good idea to reward users with bonuses, and send them marketing materials with push messages. But always remember to moderate your rewards and marketing strategies to ensure that you don’t alienate your user.

Increase Trust With Good Customer Support

Good customer support is always key to continued success in any form of business, and even after launch, a good product is only as good as the customer support. Interact positively with your users and always respond in a courteous and friendly manner.

Will Facebook Launch It’s Own App Store?

Will Facebook Launch It’s Own App Store?

Facebook is seemingly at odds with Google over the terms and conditions of usage over Google’s Android store. Facebook has been recently using the Play store for promoting, distributing, and installing their own apps, which is in clear violation of the Play Store’s policies.

Google had explicitly threatened several companies, including Facebook, over the alleged distribution of apps that tend to act as independent app stores. Therefore, Facebook is seriously contemplating a switch towards creating their own independent Android store to prevent missing out on a major chunk of Android smartphone users. There is also a serious threat that Google may oust Facebook from their Play store, which will leave Facebook vulnerable.

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Facebook App Store

To counteract the effects of a complete exclusion, Facebook is rumored to be working on their own version of App store, similar to the respective stores from Google, Apple, and Microsoft. Facebook did not make any public comments regarding such an independent launch and neither has it advertised any intention to split with the search engine giant.

However, the company is thinking along the lines of offering a dedicated app store for Android users who don’t have the Play Store installed on their device.

Facebook is also believed to be in talks with electronic OEM manufacturers with regards to pre-installing their apps on devices before being shipped to retailers. Such a move would be considered feasible, given the complexities involved in launching an app store or choosing another platform such as the Oculus VR app store for hosting proprietary apps.

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It is not the first time that companies are launching their own app stores, as the Google Play Store is unavailable in several parts of China, Russia, and several other countries across the globe. Such an independent model can also prove to be lucrative for Facebook, as they will be entitled to a fair share of profits that can be made through their own app store.

Facebook can also work towards cutting down on costs and improve the profit-sharing model to entice existing developers as well as app publishers currently on the Play Store to move on to their platform.